Celebrating and Supporting Resilience
In this nonprofit video for the Conservation Trust for North Carolina, we meet the people of Princeville, N.C. who are utilizing conservation to build a resilient future. As extreme weather events impact communities across North Carolina, places like Princeville are finding innovative ways to rebuild with greater resilience to our changing climate.
Background:
In the oldest town in America formed by freed enslaved people, Princeville has been a source of pride for generations. It has also been home to devastating flooding in more recent times.
Result:
During the scouting phase, we honed in on three main attributes of Princeville – resilience, dignity, and strength. Focusing on the partnership with CTNC with that lens and how the climate mitigation work will help their community thrive was a winning combination.