Vaccine Communication – What You Say, or Don’t Say, Matters
![American Cancer Society Ad for HPV Vaccination featuring African American girl of approximately 11 years old.](https://new.bcdcideas.com/wp-content/uploads/2023/08/What-You-Say-Featured-Image_American-Cancer-Society-HPV-Vaccination.webp)
Making a big impact in the 4th largest metro area in America is no small job. BC/DC Ideas was hired by the American Cancer Society to launch and manage a three year paid advertising campaign to contribute to increasing the HPV vaccination rate in the Dallas-Fort Worth area. This vaccine communication campaign was a success despite […]