Vaccine Communication – What You Say, or Don’t Say, Matters

American Cancer Society Ad for HPV Vaccination featuring African American girl of approximately 11 years old.

Making a big impact in the 4th largest metro area in America is no small job. BC/DC Ideas was hired by the American Cancer Society to launch and manage a three year paid advertising campaign to contribute to increasing the HPV vaccination rate in the Dallas-Fort Worth area. This vaccine communication campaign was a success despite […]

10 Ways to Prevent Misinformation Spread and Promote COVID-19 Vaccination

What we’ve learned from 15 years of running vaccination campaigns The Covid-19 vaccine is the most important public health campaign in decades. We must get this right. From early childhood vaccines in Washington, Colorado, and Nevada to HPV vaccination in Arizona and Texas, we’ve been working in the immunization world for a long time. In that […]