Annual Benchmark Project Reports Secret to Fundraising Success Is…


Individual Donor Benchmark Report Released with More Influential Data for Small and Mighty Nonprofits

What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success? For nonprofits with budgets under $2 million, the guide to more strategic and successful fundraising is back with even more data to dive into!

Click here to read the 2015 Individual Donor Benchmark Report.

Last year’s Individual Donor Benchmark Report released groundbreaking findings to support small and mighty nonprofits with their fundraising efforts. For a second year, the data collected from nonprofits nationwide supports findings that developing a fundraising plan can strengthen individual donor fundraising for small and medium-sized organizations.

Developed by Third Space Studio and BC/DC Ideas, the 2015 Individual Donor Benchmark Report is once again empowering small and medium nonprofit organizations to explore their donor potential, enhance their fundraising strategies and raise more money from individual donors.

How Nonprofits Benefit from Better Data

“When I started this work, it was with a simple goal: to create data that would help grassroots organizations strengthen their fundraising,” said Heather Yandow, Third Space Studio. “I believe that successful fundraisers set ambitious yet realistic goals, experiment with new strategies, and invest in the strategies that work. Success centers around good data and setting a standard of success that can be achieved.”

The IDB Project is unique to the nonprofit sector because no other survey offers the level of in-depth fundraising analysis to benefit nonprofits of this size. This year’s report uncovered some fascinating trends offering resources every nonprofit fundraiser can utilize for greater success.

The key findings highlighted in the 2015 report include:

  • The best way to ensure fundraising success is to have a plan.
  • Organizations retain about 60% of their donors from year to year.
  • About half of individual donor revenue comes from donors giving less than $1,000.
  • 1 out of every 5 individual donor dollars is raised online.
  • 4 out of 10 board members are active in fundraising in any significant way.
  • Organizations raise 34% of their revenue from individuals.

For more influential data, the entire 2015 Individual Donor Benchmark Report and Infographic is available online. 

Yandow added, “The continued success of the IDB Project proves nonprofits can benefit greatly from tailored fundraising data and established best practices. It’s exciting to see organizations so committed to understanding their data and learning how to effectively increase individual donor success.”

“The IDB Project is further proof that your budget doesn’t have to be outstanding to create real, positive impact in your community or to set new goals for your organization,” said Dawn Crawford, Principle Communicator of BC/DC Ideas. “Across the country, nonprofits are finding innovative ways to use fundraising and communications to further their mission and strive for success.”


Are you ready to get empowered? Fundraisers and leaders who take the time to participate in the IDB survey are interested in making their nonprofit more successful, moving their cause forward, and building better relationships with activists, donors and supporters.

Browse the latest data that’s transforming fundraising strategies for small to medium-sized organizations across the country. Start enhancing your individual donor potential.

Third Space Studio based in Durham, North Carolina collected and analyzed the survey while BC/DC Ideas, a Raleigh based communications firm for nonprofits, designed the report and infographic. Both organizations specialize in nonprofit strategy, communications and fundraising.

Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space StudioBC/DC IdeasRavela InsightsDonorPerfectLittle Green LightAGH StrategiesNetwork for GoodNationBuilderIdealware, and the Grassroots Institute for Fundraising Training.