Create Good Fills a Void for Nonprofit Communications

More Than 100 Communicators Attend Sold-Out Event Designed with nonprofit communicators in mind, the first-ever Create Good Conference was held in Raleigh, NC on Monday, March 16. Create Good inspired attendees by infusing practical learning with fun, creativity and energy. With no other communications conference of its kind, Create Good sold out weeks ahead of the event, […]

Wow! Our Facebook Reaction

On Wednesday, February 24, Facebook began a global roll out of Reactions – an extension of likes. The new feature is designed to increase engagement and tailored to the growing mobile market. The reactions were chosen based on “empathetic reactions” to content to allow users a wider range of expression to a specific piece of […]

Annual Benchmark Project Reports Secret to Fundraising Success Is…

Individual Donor Benchmark Report Released with More Influential Data for Small and Mighty Nonprofits What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success? For nonprofits with budgets under $2 million, the guide to more strategic and successful fundraising is back with even […]

The Power of Empathy

Empathy doesn’t get its due as the secret to great work and a satisfying life. One of my mantras when I sit down to work is “Write from their hearts.” The key to any good communication is empathy, it is the most powerful emotion in our line of work. We use the power of empathy […]